Marketing Automation Specialist (Salesforce)
Operations Professional Utrecht Full-time Netherlands
Job Description
Marketing Automation Specialist (Salesforce) is part of the Digital & Technology team supporting JDE Peet's global Out-of-Home business. By engaging with consumers in out-of-home settings - such as workplaces, universities, care facilities, airports, or hotels - we support our company's core mission: delivering a coffee for every cup.
Working within a DevOps team, you will help deliver digital marketing capabilities that enable personalised customer engagement, data-driven decision-making and scalable marketing automation across our global markets. In this role, you will combine technical expertise with analytical thinking to design, build and optimise solutions in Salesforce Marketing Cloud. You will work closely with product owners, business stakeholders, technology architects and developers to turn business requirements into reliable and scalable solutions that deliver measurable value.
This role offers an exciting opportunity to work in a global environment where technology, data and marketing come together to create outstanding customer experiences. As a hands-on member of the scrum team you will:
Design, develop and maintain Salesforce Marketing Cloud solutions, including email campaigns, customer journeys, automations and audience segmentation.
Collaborate with business stakeholders to translate marketing requirements into scalable and reliable technical solutions.
Monitor campaign performance and analyse customer engagement data to identify opportunities for optimisation and improved business outcomes.
Manage and optimise marketing data models, data extensions and SQL-based processes to ensure high-quality, actionable customer data.
Implement and support integrations between Salesforce Marketing Cloud and platforms such as Salesforce core, SAP and other technologies, also API based.
Contribute to platform stability, continuous improvement and agile delivery by supporting releases, incident management and adoption of SFMC best practices.
Qualifications
Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.
For this role as a [insert role here], we’re looking for someone who has the following skills and experience:
Passion for combining technology, data and marketing to create personalised customer experiences and drive measurable business impact.
Bachelor's or Master's degree in Computer Science, Information Systems or a related field.
3+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio and Contact Builder.
Strong analytical mindset with the ability to interpret campaign performance metrics and translate insights into optimisation opportunities.
Experience working in Agile/DevOps environments and collaborating effectively with business and technical stakeholders.
Strong SQL skills and proven experience managing marketing data, segmentation and audience targeting. Experience integrating Salesforce Marketing Cloud with other platforms and leveraging personalization capabilities like AMPScript and HTML/CSS
Additional Information
Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.
#unleashyourpossibility #acupofamazing
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.
Company Description
Who we are?
We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.
What’s it like to work at JDE Peet’s?
We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.
Come join our team and discover what your cup of amazing can be!
Find out more at http://careers.jdepeets.com