Sr Marketing Analyst
Descrição do emprego
- Deep understanding and analysis of the market and the Company’s KPIs to elaborate strategies and proposing action plans that allow the category and Brand to grow;
- Support in the implementation of the annual Marketing Plan as well as in the short, medium and long-term strategy of the brand, understanding and adapting the marketing initiatives to the target audience and guarantee the execution of product, price, promotion and distribution in the respective business area;
- Monthly tracking analysis and preparation of presentations and reports: Nielsen, Media, Budget, P&L, SI, SO, Demo Ladies, activations;
- Position the brand and develop the category through managing innovations and supporting On and Off Media Campaigns, leading BTL actions and build digital communication and E-Commerce campaigns, as well as tracking and reporting results;
- Support in the development of new products or channels by collaboration in catalogue strategies and e-catalogues;
- In conjunction with MKT Mgr, Manage of the Income Statement of a brand or category in order to seek or maintain profitability supporting financial reports, optimizing investments and managing S&OP & sell out metrics;
- Maintain communication with the global team and ensure that the strategy is applicable to our markets as well as Leading meetings with supplier and partners and represent the brand in internal decision making and multifunctional team meetings;
- Be responsible for arts development and Key Visuals in general (packaging, promotions, mock ups);
- Social Media management, understanding and proposal of new creativity, media or other to drive the growth of the Brand (Business manager, social media grid, Data analytics, Global approval flow);
- In conjunction with MKT Mgr Media briefs to Media agency;
- Participate in any project linked to the Business;
- Instore execution across Self service stores. (Demo ladies & activations);
- Leading the area's apprentice in the most operational and procedural brand activities.
Qualificações
- Bachelor's Degree in Marketing or Administrative areas;
- Fluent English;
- Analytical Skills and Marketing Analytics expertise;
- Strong Communication skills;
- Sales analysis experience;
- Proficiency in data analysis tools;
- Ability to interpret and present complex data;
- +3 yrs Experience in the consumer goods industry.
Informação adicional
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
#unleashyourpossibility #acupofamazing #LI-Hybrid
Who we are?
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
Since 2018 we have successfully entered Mexican market, showing the magical aroma that characterizes Jacobs so much and ensuring that consumer find us in their preferred store.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Find out more at http://careers.jdepeets.com