Senior Brand Manager
Marketing København Full-time Denmark
Job Description
Are you an experienced, strong marketeer with a passion for coffee? Then you might be the new colleague we are looking for.
We are looking for a Senior Brand Manager to join our marketing team in Ørestaden, Copenhagen. We work with strong coffee brands like Gevalia, L’Or, Espresso House, Karat and Café Noir. The role will be responsible for creating, driving and implementing brand & category strategies and tactical plans in Sweden & Denmark for our instant coffee category. The role includes working with both retail and away from home channels.
You will have close collaboration with your colleagues in marketing and sales as well as global marketing. The Senior Brand Manager reports to the Category Marketing Manager Sweden / Denmark.
About the role
The Senior Brand Manager drives the brand and category development including innovation strategies and plans as well as implementation of the tactical marketing plan to achieve short and long-term sales, profit and market share targets.
The role is responsible for compiling, sharing and translating key market, category & consumer insights into strong business opportunities. Other responsibilities include portfolio & SKU management / optimization and project management.
Key responsibilities:
- Strategically leading the instant category for Sweden and Denmark to ensure long-term growth and profitability.
- Driving proactive portfolio, pricing and COGS management for both core and NPD based on market trends, gap analysis, and innovation opportunities.
- Responsible for local portfolio management to ensure an optimized and correct product line up vs market opportunities.
- Work with local sales and shopper marketing teams to generate ideas for NPD and launch NPD’s to ensure category and brand growth.
- Evaluate and create business cases for new opportunities & innovations in each market.
- Create and project manage 36-month New Product Development (NPD) plan as well as develop and drive product launches and activation plan.
- Develop and present the annual business plan (AOP) for brand / category that will achieve the agreed financial and market share targets.
- Project manage launches and changes in product, packaging and pack offering.
- Monitor/control marketing budget for the respective brand/category.
- Work closely with insights team, media team, brand communication, sales & finance
Qualifications
- You are an experienced Brand Manager with minimum 5-7 years of relevant experience from FMCG marketing.
- Analytical and strategic thinking – able to convert data (both financial, market and consumer data) into insights, strategies & plans for the instant category.
- Accustomed to lead and drive a brand & category. Experience in developing and launching innovations.
- Strong commercial understanding and interest
- Great presentation skills communicating clearly and with high impact
- Good interpersonal skills and interest in collaborating across functions & borders.
- Minimum a bachelor’s degree in marketing, Economics or Business-related specialty
- Fluent in Swedish and English
Additional Information
What’s it like to work at JDE?
We are proud of our passionate, ambitious associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
A fantastic opportunity to learn and develop in an exciting international fast-growing business where we also have focus on providing opportunities to grow and develop internally. You will have competent, caring and supporting colleagues and be a part of a unique culture with amazing brands and great coffee! Your new workplace will be in a great business hub which offers 3 different canteens, fitness rooms, massage and more.
Application and contact:
We process applications on a continuous basis and close the job opening once the right candidate has been found, so please send your application as soon as possible. Deadline for application is June 23rd 2025. For additional information, please email Marketing Manager Hanne Birkbo: Hanne.birkbo@jdecoffee.com.
Company Description
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future.
Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household brands in the Nordics such as Gevalia, Café Noir, Espresso House, Friele, L’OR, Pickwick and Karat.